Modern Mom SA

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WHY MEN OVER 40 SHOULDN’T IGNORE THE WARNING SIGNS OF LOW TESTOSTERONE

Testosterone – the hormone associated with strength and performance – tends to evoke images of buff men building muscles at the gym. Yet testosterone plays a far broader role in a man’s health, overall well-being and vitality, affecting their physical, sexual and mental health. Many men chalk up fatigue, low mood or a fading sex […]

Putting the Power of Learning in Learners’ Hands During Global Education Week

For millions of South African children, crowded classrooms, and limited resources continue to hold back a generation of learners.  BIC continues to champion education by supporting learners, teachers, and communities to ensure access to quality learning so that, despite the challenges, children have the tools and support they need to reach their full potential. This November,  BIC […]

Rewriting the boy code to raise healthier men

Across South African cultures, boys are still being taught that the right way to be a boy is to suppress emotions like sadness and fear, mask their pain and grapple with life’s challenges all by themselves. This is integral to the traditional ideology of masculinity which regards demonstrations of stoic silence, dominance, intimidation and aggression […]

WHY ROOIBOS IS THE UNOFFICIAL FUEL OF SA’s OCEAN ENDURANCE ATHLETES

With the open-water season now underway, endurance swimmers are gearing up to test their limits once more – facing icy swells, strong currents and unpredictable weather. As they take on South Africa’s toughest stretches, from Dassen Island to False Bay, Rooibos is emerging as an unlikely performance ally. Long seen as a comfort drink, research […]

Summer’s healthiest habit – eating stone fruit every day

The summer of 2025 is here, ushering in the joyful stone fruit season. The first juicy dessert peaches are already on the shelves, freshly harvested from South Africa’s renowned stone fruit orchards. There’s nothing quite like the delicate aroma and succulent flesh of a perfectly ripe peach to make it feel as if brighter days […]

WHY IRON STORES MATTER FOR MENTAL HEALTH

Highlighting the link between low iron levels and mental health challenges As Mental Health Awareness Month comes to an end in South Africa, a connection is emerging that challenges how we understand and address mental health issues. Iron deficiency and anaemia – treatable and preventable conditions – affect the mental wellbeing of millions of people, […]

Kiddies’ First Aid Must-Haves for Festive Travel

Peace of mind for parents on the go Embarking on festive season holiday travel with little ones can be a beautiful adventure filled with family visits, sunny getaways, and new memories. But along with the excitement comes the responsibility of keeping your little one healthy and comfortable on the road. A well-stocked first aid kit […]

E45 Gets a Fresh New Look!

E45, with over 70 years of skincare experience10, is stepping into a fresh new look.  The full range has undergone a thoughtful packaging refresh, bringing a cleaner, more modern feel to the brand, while keeping the same skin-loving formulations inside. You’ll notice updated typography, a more intuitive design, and clearer labels, making it easier to […]