Rewriting the boy code to raise healthier men

Across South African cultures, boys are still being taught that the right way to be a boy is to suppress emotions like sadness and fear, mask their pain and grapple with life’s challenges all by themselves. This is integral to the traditional ideology of masculinity which regards demonstrations of stoic silence, dominance, intimidation and aggression […]
WHY ROOIBOS IS THE UNOFFICIAL FUEL OF SA’s OCEAN ENDURANCE ATHLETES

With the open-water season now underway, endurance swimmers are gearing up to test their limits once more – facing icy swells, strong currents and unpredictable weather. As they take on South Africa’s toughest stretches, from Dassen Island to False Bay, Rooibos is emerging as an unlikely performance ally. Long seen as a comfort drink, research […]
Summer’s healthiest habit – eating stone fruit every day

The summer of 2025 is here, ushering in the joyful stone fruit season. The first juicy dessert peaches are already on the shelves, freshly harvested from South Africa’s renowned stone fruit orchards. There’s nothing quite like the delicate aroma and succulent flesh of a perfectly ripe peach to make it feel as if brighter days […]
WHY IRON STORES MATTER FOR MENTAL HEALTH

Highlighting the link between low iron levels and mental health challenges As Mental Health Awareness Month comes to an end in South Africa, a connection is emerging that challenges how we understand and address mental health issues. Iron deficiency and anaemia – treatable and preventable conditions – affect the mental wellbeing of millions of people, […]
Kiddies’ First Aid Must-Haves for Festive Travel
Peace of mind for parents on the go Embarking on festive season holiday travel with little ones can be a beautiful adventure filled with family visits, sunny getaways, and new memories. But along with the excitement comes the responsibility of keeping your little one healthy and comfortable on the road. A well-stocked first aid kit […]
E45 Gets a Fresh New Look!
E45, with over 70 years of skincare experience10, is stepping into a fresh new look. The full range has undergone a thoughtful packaging refresh, bringing a cleaner, more modern feel to the brand, while keeping the same skin-loving formulations inside. You’ll notice updated typography, a more intuitive design, and clearer labels, making it easier to […]
Mighty 3 Comes to SA: The Screen‑Free Music & Podcast Player Moms Use for Calmer Drives, Focused Homework, and Better Bedtimes

Born in California, USA, Be Mighty Unplugged ZA announces South African availability of the Mighty 3, a pocket-size, clip-on player that syncs your Spotify and Amazon Music playlists and podcasts for offline listening—no phone, no screen, no data. From school runs to bedtime routines, Mighty 3 keeps the audio your family loves while helping moms […]
LOCAL STEM CELL REGISTRY WARNS THAT TRACING DONORS REMAINS A MAJOR BARRIER TO TRANSPLANT – COSTING PATIENTS THEIR LIVES

Despite access to nearly 43 million stem cell donors through the World Marrow Donor Association (WMDA), tracing or contacting eligible matched donors remains a significant barrier to transplant globally. According to a recent global trend report by the WMDA, 50% of registered donors had to be removed from the database in 2023, because they could […]
ADHD OR CONSTANTLY DISTRACTED? HOW TO TELL THE DIFFERENCE IN TODAY’S ALWAYS-ON WORLD

As October marks Mental Health Awareness Month, attention is turning to how today’s fast-paced, digitally driven lifestyle overlaps with the symptoms of adult ADHD. Constant notifications, the pressure to multitask and everyday stress, are leaving many adults wondering whether their struggles to focus and concentrate stem from clinical ADHD or if it’s simply the effects […]
From rescue to runway – Collars that Change Lives

We are seeing the ongoing rise of pet humanisation, elevating our furry companions from functional property or fond companions to full-blown, much-loved family members. This cultural change has shifted us from providing our pets with the basics of life to lavishing them with the best human-style care we can afford. Far from shopping for the […]