Modern Mom SA

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Ntry-ing the skincare chat – Delivering what matters.

NtryMed is redefining accessible, effective skincare with a launch range that prioritises what truly matters: ingredients that deliver results without overpromising. Developed by a medical doctor and backed by research, this comprehensive collection brings thoughtful formulations to your daily routine, making professional-grade skincare achievable. Every product in the NtryMed line is designed with one goal […]

Sprout launches the world’s first 3D-knitted baby carrier by Flybaby Berlin in South Africa

Cape Town, South Africa — Sprout, the curated destination for modern parenting essentials, announces the exclusive South African launch of Flybaby Berlin’s baby carrier — the world’s first 3D-knitted baby carrier. Already gaining international traction and recognised with the German Design Award and 9M Baby Innovation Awards, the carrier introduces a new standard in babywearing: lighter, more […]

Getting the Right Dose, Every Time

Whether it’s for you or your little one, Panado® gives you the power to fight pain1 while making it easy to get the dosage just right. Panado®, your trusted2 name in pain and fever relief, knows that life doesn’t stop just because you or your little one are under the weather. Parents still power through school runs, meetings, laundry […]

ROOIBOS SCORES A CAMEO IN GLOBAL APPLE TV+ HIT “DOWN CEMETRY ROAD”

Down Cemetery Road, the much-anticipated Apple TV+ thriller starring screen legends, Emma Thompson and Ruth Wilson, has put a spotlight on our unique, world-celebrated herbal infusion, Rooibos.  Adapted by Morwenna Banks from Mick Herron’s 2003 novel and streaming globally on Apple TV+, the British drama is set in suburban Oxford, where an explosion and the […]

Confident Care Eases Vaccination Pain

Panado® knows vaccination day can feel a little daunting. But with confident care and the trusted1 power of Panado® to ease pain and provide fast relief2 for tiny humans, those necessary jabs don’t have to be scary. Parents can play a big part in soothing the sting and helping their little ones feel calmer before, during and after […]

Why Alpha Lipoic Complex Is a CornerstoneIngredient in Intelligent Skincare

By Carina Franck | January 2026. Let me take you behind the scenes of one of my favourite formulations: Alpha Lipoic Complex. This is more than just another antioxidant cream. It is a carefully composed formulation where science, skin physiology, and nature work together exactly the way skincare wasalways meant to be created. Let’s unpack why […]

WHY ROOIBOS IS THE UNOFFICIAL FUEL OF SA’s OCEAN ENDURANCE ATHLETES

With the open-water season now underway, endurance swimmers are gearing up to test their limits once more – facing icy swells, strong currents and unpredictable weather. As they take on South Africa’s toughest stretches, from Dassen Island to False Bay, Rooibos is emerging as an unlikely performance ally. Long seen as a comfort drink, research […]

E45 Gets a Fresh New Look!

E45, with over 70 years of skincare experience10, is stepping into a fresh new look.  The full range has undergone a thoughtful packaging refresh, bringing a cleaner, more modern feel to the brand, while keeping the same skin-loving formulations inside. You’ll notice updated typography, a more intuitive design, and clearer labels, making it easier to […]