Cape Town, South Africa — Sprout, the curated destination for modern parenting essentials, announces the exclusive South African launch of Flybaby Berlin’s baby carrier — the world’s first 3D-knitted baby carrier.
Already gaining international traction and recognised with the German Design Award and 9MBaby Innovation Awards, the carrier introduces a new standard in babywearing: lighter, more intuitive, and built to grow with your child.
Available now on Sprout, as well as through select partners, the Flybaby carrier launches locally in three considered colourways: Mokka, Terra, and Cream, retailing at R5,999.
Designed to move. Built to bond.
Flybaby Berlin is a design-led lifestyle brand redefining mobility for modern parents. Built on the belief that movement and connection should feel effortless, the brand combines cutting-edge technology with refined, everyday design.At the centre of the Flybaby universe is its baby carrier — a product created not just for function, but for how it feels to live with.
Lightweight, breathable, and intuitive, it supports both parent and baby in motion, while nurturing closeness in the moments that matter most.
A new standard in baby carriers
Unlike traditional carriers, Flybaby’s design is engineered using advanced 3D knitting technology, creating a seamless, ultra-light structure with no pressure points.
Seamless 3D-knit construction for a soft, adaptive fit
Zoned flexibility to support baby while relieving pressure on the parent
Magnetic buckles for intuitive, one-handed use
Flexible shoulder straps that distribute weight evenly
Breathable knit fabric to regulate temperature
Compact, travel-ready design (just 425g)
The result is a carrier that wears more like clothing than equipment — minimal, considered, and built for everyday life.
Why it fits at Sprout
At Sprout, every product is held against a clear standard — not just for how it looks, but for how it performs in real life.
Flybaby Berlin is one of the few products to meet every criterion on Sprout’s Selection Standard. It introduces something genuinely new — combining advanced construction with thoughtful, human-centred design. The result is a product that feels effortless to use, considered in its details, and built to last.
From its seamless knit (reducing waste through its production process) to its ergonomic structure and refined aesthetic, Flybaby reflects a shift toward fewer, better products — the kind parents invest in once, and rely on daily.
“It’s exactly what we look for,” says Olivier van der Schroeff, Co-Founder of Sprout.
“Award-winning innovation with unique functionality, design that actually improves your day, and a beautiful product you don’t outgrow quickly.”
Designed for real life (and real growth)
The Flybaby carrier supports babies from newborn (3.2kg) through to 15kg, adapting as your child grows. It’s designed as a long-term investment — replacing the need for multiple carriers and simplifying everyday movement.It reflects a broader shift toward fewer, better products — where parents are choosing quality, longevity, and design over excess.
Global design, now in South Africa
Sprout continues to bring leading international brands to South African families — products that are often difficult to access locally, but globally recognised for their innovation and design. “South African parents are incredibly considered in how they shop,” Sprout adds. “They want products that are safe, well-designed, and worth the investment. Our role is to source those — and make them accessible here.”
What’s next
With the baby carrier as its foundation, Flybaby Berlin will expand into South Africa with its winter accessories — including the carrier weather cover — extending the system across seasons and reinforcing a more considered, all-in-one approach to babywearing.
Availability
Flybaby Berlin is now available exclusively in South Africa via: sprout-store.com
Available initially in Mokka, Terra, and Cream, retailing at R5,999, with additional colourways launching via pre-order.
Media Contact
Sami Abrahams Jaffer — Brand & Retail Partnerships
+27 79 959 9684 / sami@sprout-store.com
Sarah Mathews — Brand & Marketing
+27 76 338 2566 / sarah@sprout-store.com
Olivier van der Schroeff — Co-Founder & Ops Director
