In a bid to revolutionise healthy eating and promote cardiovascular wellness, Pharma Dynamics, one of SA’s leading pharmaceutical companies, has unveiled the Hearty collection (www.heartyfood.co.za), which contains exclusive gourmet recipes inspired by the Dietary Approaches to Stop Hypertension (DASH) diet.
The DASH diet has been extensively researched and its efficacy has been proven through numerous studies over the years. Originally developed by the National Heart, Lung, and Blood Institute (NHLBI) to combat hypertension (high blood pressure), the DASH diet has demonstrated effectiveness not only in lowering blood pressure, but also in improving overall cardiovascular health and reducing the risk of chronic diseases.
Nicole Jennings, spokesperson for Pharma Dynamics, says this innovative culinary venture merges the realms of gastronomy and health under one delectable umbrella.
“Pharma Dynamics has been the country’s leading provider of cardiovascular medicine for over a decade, and we view it as our responsibility to educate patients of the important role that lifestyle and food plays in managing the burden of cardiovascular disease. Hearty stands as a testament to Pharma Dynamics’ longstanding commitment to fostering healthier lifestyles and combating chronic diseases, beyond just providing medication.”
“For many years healthy living has been associated with dieting and therefore carries an association with depravation in the minds of many South Africans. This unique collection is a celebration of food and a testament to the joy of nourishing ingredients. Drawing inspiration from the DASH diet, Hearty aims to make nutritious eating not only beneficial, but also indulgently enjoyable.”
What sets Hearty apart is its collaboration with SA’s culinary elite – all recipients of the prestigious Gourmand World Cookbook Award. The collection features exclusive recipes curated by five accomplished local chefs and food writers, namely Monché Muller, Zola Nene, Herman Lensing, Isabella Niehaus and Heleen Meyer. Each contributor brings their unique flair and expertise to the table, crafting dishes that are not only flavourful, but also heart-friendly.
Jennings says the recipes included in Hearty have received the stamp of approval from the Heart and Stroke Foundation South Africa (HSFSA), further attesting to their nutritional value and health benefits. Prof Pamela Naidoo, the CEO of the HSFSA, is excited about the partnership with Pharma Dynamics. “The Hearty collection of recipes raises the importance of knowing that health outcomes rely on a healthy heart and brain, and it fits seamlessly with the Foundation’s mascot, Hearty, which is a symbol of good heart health!”
The Hearty collection builds on the success of Pharma Dynamics’ popular Cooking from the Heart cookbook collection, which has garnered acclaim for its focus on promoting heart health through mindful eating and living. With Hearty, Pharma Dynamics aims to expand its culinary offerings while continuing to champion the cause of preventive healthcare.
“We are thrilled to introduce this collection to the public. At Pharma Dynamics, we believe that good health begins with good food, and Hearty embodies this philosophy. Through this collaboration, we hope to inspire people to make healthier choices without compromising on taste.”
The launch of Hearty comes at a time when the importance of preventive healthcare is increasingly recognised, with emphasis placed on lifestyle interventions to mitigate the risk of chronic diseases. By promoting a diet rich in fruits, vegetables, whole grains and lean proteins, which are naturally high in potassium, calcium, magnesium, fibre, and low in salt, sugar and unhealthy fats (saturated and trans fats), Hearty offers a practical and delicious way to support heart health and overall well-being.
By subscribing, users will embark on a journey that transcends sustenance, embracing a lifestyle where nutritious eating is not a sacrifice, but a joyous celebration of flavour and well-being. With each recipe meticulously curated to tantalise the taste buds, while nourishing the body, the Hearty collection empowers South Africans to embrace healthier eating habits without compromising on the pleasure of food.
Subscribe to Hearty and savour the delicious harmony of taste and wellness in every bite.