Because the science is absolutely clear.
The body absorbs certain substances contained in the cosmetics we use.
Because scientists still don’t have all the answers, the vast majority of these ingredients that accumulate in our bodies are synthetic.
How long do these ingredients remain? What are the consequences
of this long-term bioaccumulation?
The answers remain elusive.
Novexpert was created in 2008 to face up to this reality,not to respond to a fad.
A radical precautionary principle: work only with the most
degradable and natural substances.
Yes, this calls for redoubled demands, an uncompromising commitment, different formulations, lower margins, longer research times…but it also results in healthy products.
At Novexpert, effectiveness isn’t just a promise,
or a resolution never kept.
It’s clinically proven.
Each product is tested dozens and dozens of times, sometimes even hundreds of times, until the right balance is found for a formula where only effectiveness counts. Concrete, visible, and rapid benefits.
After being validated in-house, they are submitted for validation by a large panel of testers, then finally certified by independent bodies.
If the product doesn’t receive a perfect score, it goes back into formulation. A single negative opinion can make us start all over again. That’s the price we pay for
quality and efficiency.
Efficiency and the demand for 100% natural ingredients have guided Novexpert’s product formulation for many years.
Aiming for high concentrations, using active ingredients that are sometimes costly and/or complex, sometimes unstable by nature…
As we’ve already explained, it takes time, lots of time, to really test the effectiveness of products… On average, it takes between 2 and 7 years for a product to see the light of day in your pharmacy, VS between 6 months and 1 year in conventional cosmetics, which often use subcontracting.
It’s a choice, but above all it’s about having the freedom to follow our convictions, not the trend, to respond to a necessity, that of guaranteeing you the very highest efficacy for your skin’s health.
All our products are:
100% natural origin
Formulated by doctors
Recommended by dermatologists
