Modern Mom SA

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E45 Gets a Fresh New Look!

E45, with over 70 years of skincare experience10, is stepping into a fresh new look.  The full range has undergone a thoughtful packaging refresh, bringing a cleaner, more modern feel to the brand, while keeping the same skin-loving formulations inside. You’ll notice updated typography, a more intuitive design, and clearer labels, making it easier to […]

Skincare Psychology

Skincare isn’t just about having glowing, healthy skin – it’s also a self-care ritual that can lift your mood, reduce stress, and boost overall well-being. E45 expertly formulated creams and face care range provide targeted relief for dryness and inflammation while restoring skin health, so you can feel comfortable and confident in your skin every day. The […]

Skinimalism: The Art of Minimalist Skincare Routines

Skinimalism is about embracing simplicity. E45’s expertly formulated creams and face care range embody this less-is-more approach, restores and protects the skin barrier – so you get everything your skin needs, without the extra fuss. What is Skinimalism? Skinimalism is all about simplifying your skincare routine – using fewer products while maximising their benefits.1a It’s about […]

Understanding Skin Inflamm-Ageing 

What is Inflamm-Ageing?  Scientists are still working to unravel the mysteries of ageing, but one thing they do know for sure -chronic, low-level inflammation plays a big role.1a This slow-burning process, known as inflammaging, gradually affects how our body functions over time.1b And because our skin is the body’s largest organ, inflammation there doesn’t just stay on […]

Combat End-Of-Year Fatigue the Natural Way with Natura Tissue Salts

As the year speeds to a close, the build-up of stress, constant demands, and long to-do lists can take their toll, leaving us drained and fatigued. Natura Tissue Salts offer a gentle yet effective way to help your body restore its energy levels and balance. The Gentle Power of Tissue Salts Many of us push through […]

Banishing breakouts – a safer way to zap zits for teens

The only thing worse than a bad hair day, is a bad skin day. We all know how it goes; your teen has a hangout planned with new friends or a link up with a crush, and they wake up that morning with a glaring zit on their face. As parents, we are the ones […]

Glowing Skin for Every Season

Our skin reacts to changing seasons. Start paying attention to how your skin feels and looks, and gently tailor your skincare routine to give it the love it needs. Winter Cold weather, indoor heating and winds can sap the moisture in your skin. Use hydrating serum, go easy on exfoliation, and keep using sunscreen. Look […]